A responsible company evaluates its IR department regularly and under circumstances other than an impending crisis. With the market growing increasingly competitive, Company C hired i-advize to evaluate and spruce up their IR program. The company did not want to implement any drastic changes. They simply wanted a few suggestions that would prevent their IR program from becoming stale and to see where their program stood in comparison to other companies.
Evaluating an efficient IR department is a greater challenge than evaluating a struggling department because it requires detecting a problem before it develops. The situation required a very detailed analysis of all of the intricacies of the company's IR program. Additionally, Company C requested that the costs of any changes be kept at a minimum, limiting i-advize's range of recommendations.
Plan of Action
i-advize performed the following services for Company C:
Perhaps the most important service provided for Company C was the custom Perception Analysis report. i-advize is particularly proud of this service because it vastly surpasses the quality of our competitors' product. The i-advize Perception Analysis Report includes:
Company C was impressed with the research and recommendations. The Perception Analysis Report became a foundation for the revamped investor relations program. This included changes in financial information, presentation of results and communications' tactics with various market constituencies.